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Little Dot Studios Creates TikTok Series as Part of Formation Games Investment

London, 16 May 2023: Award-winning digital content agency and media network, Little Dot Studios, has invested in Formation Games, an independent sports game studio formed of a football, AAA and BAFTA winning team. As part of the investment, Little Dot Studios, an All3Media company, has produced two TikTok series in anticipation of the launch of Formation Games’ inaugural game, CLUB, featuring sporting influencers and football club owners.
 

Currently in development, CLUB is a mobile, free-to-play digital football club ownership game. CLUB will utilise real-world player performances allowing owners to build their dream club from the ground up. More than management, CLUB is a social destination for fans to create and build a digital football club with millions of other players around the world, bringing fans even closer to the sport they love.
 

Little Dot Sport, Little Dot Studios’ sport specialist label, will be using its vast experience in ideating and delivering short-form content on TikTok to maximise cut through and reach a young demographic. The TikTok series’, consisting of the eight-part ‘Let’s Settle It', and ‘Meet the Clubs’, will focus on opening up the conversation on club ownership and finding the most fascinating stories in football to tell. In ‘Let’s Settle It', ‘SDS’ sports podcasters and TikTok creators Liban Abdullahi and Faysal Hassan will debate some of the hottest topics in the game, such as which club has the best fans. Each will make their case, before throwing it to the fans to decide. In ‘Meet the Clubs’, digital creator Mitch Tucker and Sky Sports presenter Olivia Buzaglo visit some of the most fascinating clubs across the country to delve deeper into how they’re run and what makes them unique.
 

Jonty Barnes, CEO, Formation Games said: “We believe that high-quality, scroll-stopping content defines the CLUB entertainment experience, both in-game and in how we communicate the CLUB experience to the world. Little Dot Studios speaks our language and has an innate ability to connect with audiences and communities around the world with long and short-form content, and we’re very proud to have them as investors and partners for the launch of CLUB and beyond.”
 

Dan Jones, CEO, Little Dot Studios commented: “Investing in Formation Games is significant for us as it illustrates our continued commitment to driving digital evolution, whether that’s platforms or content. I remember fondly the weeks lost to Championship Manager ‘93 and the chance to be part of this social gaming experience is incredibly exciting.”

Formation Games marks the first e-sport investment by Little Dot Studios and follows on from the recently announced Little Dot Sport channel management and vertical video production contract win for David Beckham co-owned business, Guild Esports.

Formation Games was founded by Guy Rogers, Chris Cragg, Tom Russell, Adam McIntee & Mike Burrows and announced a string of senior hires at the end of 2022 including Football Association CEO Alex Horne as Chair, veteran Bungie General Manager Jonty Barnes as CEO, and former Sports Interactive exec Neil Dejyothin as Executive Producer.

Formation Games is backed by Zee Prime Capital and includes a formidable array of more than 20 backers including Little Dot Studios, ATKA, Merit Circle, CitizenX, Moonlanding Ventures, Petrock Capital, Parc Capital and several high-profile angel investors specialising in GameFi, football and media.

CLUB will launch on Google Play and Apple stores in 2024.

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Notes to editors:
 

About Little Dot Studios:

Little Dot Studios is an award-winning digital content agency and media network established in 2013.

Specialising in creating meaningful connections between premium content and digital audiences, Little Dot Studios engages, grows, and monetises digital audiences on social platforms and connected devices through data-driven, broadcast-quality creative.

Made up of over 500 digital experts, platform specialists and content superfans across the UK, US, Germany and APAC, Little Dot Studios works with the world’s most recognised TV, sports and consumer brands, creating premium digital video, podcast and social content for more than 600 social channels globally and responsible for seven billion organic views per month.

Little Dot Studios runs its digital broadcast network of more than thirty-five channel brands across social platforms and OTT video on-demand services; licensing over 15,000 hours of hand-picked long-form content, the network is watched by over 40 million subscribers and reaches over 100 million unique viewers every month.

Little Dot Studios also owns sports-focused production studio WING, as well as broadcaster Dan Snow’s History Hit podcast network and SVOD service.

Little Dot Studios is an All3Media company.
 

About Little Dot Sport:

Little Dot Sport launched in 2022 and is dedicated to realising potential in every race, every goal, every win: in every sporting moment.
 

Little Dot Studios’ first sporting client was Formula E in 2015 and now has over 30 sports-based clients. These include ECB, The FA, Eurosport, International Paralympic Committee, Formula E and Extreme E.
 

Little Dot Sport works alongside WING, the sports-focused production studio acquired by Little Dot Studios in 2020. WING past clients include Santander, City Football Group, HUGO BOSS, McLaren, Jaguar Land Rover and the IOC. Little Dot Sport holistically covers digital content strategy and creation, audience insights, content publishing, media buying and monetisation.
 

About Formation Games:

Formation Games was founded as ‘Club Game’ in 2021. CLUB is its first product and the first free-to-play football ownership game that allows you to build, own and trade your own football club. The studio believes in bringing players an authentic feeling of club ownership through features based on real-world athlete performances and Web3 capabilities. The studio was funded in part by Zee Prime Capital. Learn more at www.clubgame.app